From McLaren Press Release
International travel and lifestyle brand TUMI launched its limited-edition TUMI-McLaren 60th Anniversary Collection to celebrate six decades since the founding of elite motorsports team and luxury supercar maker McLaren. The collection was unveiled in the final instalment of the brand’s Spring 2023 campaign, entitled “Unpack Tomorrow,” featuring returning TUMI Crew member and McLaren Formula 1 driver Lando Norris.
Sixty years ago, New Zealand-born racer, engineer, and visionary Bruce McLaren set-up the racing team in England that remains one of the world’s most successful names in motorsport. McLaren has won 20 Formula 1 World Championships, 183 Formula 1 grand prix, the Indianapolis 500 three times, and the 24 Hours of Le Mans at its first attempt. In the 1960s, Bruce himself unveiled the M6GT, the first ever McLaren supercar, reflecting his vision to produce the world’s finest cars for track and road.
“Together with TUMI, we wanted to build on the success of our core and carbon fibre collections with a bespoke capsule edit to celebrate sixty years of McLaren.
“This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.”
Goran Ozbolt, Chief Designer, McLaren Automotive
“As two brands rooted in the creation of world-class, performance luxury products with a true understanding of how technology and functionality coincide, the synergies between TUMI and McLaren are undeniable.
“We are thrilled to have collaborated on this collection with McLaren, utilising their famous papaya colour and combining modern, lightweight materials to create luggage, bags and accessories that celebrate their 60th anniversary.”
Victor Sanz, TUMI’s Creative Director
TUMI and McLaren’s commemorative collaboration will continue to seamlessly integrate fashion, lifestyle, and technology with its newest seasonal pieces through its combination of cutting-edge technology, innovation, and design excellence.